The Danish-Dutch brand, LABFRESH, has a mission to make the fashion industry more sustainable by engaging consumers to buy less clothes, wash less and keep them for many years. They came to us with a desire to create an elevated UGC concept that used the benefits of UGC but with a higher production value.
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Strategic lead: Julius Sønderhave
Creative lead: Julius Sønderhave & Lisa El-Nahas
Timespan: 3 weeks
Key focus: Conversions
LABFRESH came to us with a brief and wanted our feedback and thoughts on what was feasible in terms of budget and creative requirements. The requirements for the production were a UGC-style campaign told in three different languages; Dutch, German and English. Together we found the perfect candidate for the production; Konstantin - who had both the charm and the looks to bring the concept to life. Together with LABFRESH, we planned our shoot day and the locations that would form the script for the production.
We met in the afternoon and went straight into shooting the script, which was recorded as both talking head and voiceover. With the entire script in place, we had to shoot cover shots in the small streets behind Købmagergade. The focus was on mood, early fall joy and capturing the clothes in motion. The final shots took place at a wine bar, where we again emphasized the good atmosphere and friendship. There were big laughs, red wine and Italian food, which is nothing to worry about with LABFRESH's stain-resistant clothing.
We started the editing process by building a framework on the English version, which also worked in German and Dutch. Since LABFRESH approved the English version, it was not time-consuming to produce the other two languages. This made the editing process optimal, allowing us to deliver a great product quickly.
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Do you have a project in mind? We would love to hear about it and help you out by giving you a free creative session to help get your creative ideas flowing.
Phone: +45 27 66 60 50 | Email: contact@ducor.dk
Address: Larsbjørnstræde 5b, 2. sal, 1454 København K | CVR: 42890782
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