The founders of Francis, August, William and Sune had frustrating experiences managing finances in traditional spreadsheets, and one day they had enough. With the team's enthusiasm for modern software design and no-code, they set out to rethink budgeting for forward-thinking teams.
They reached out to us to get their customers' perspective on how the platform helps them in their everyday lives. They wanted a portrait of strong business leaders, all of whom play a crucial role in their company's finances in terms of budgeting, planning and investing.
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Strategic lead: August Gjede, Julius Sønderhave
Creative lead: Julius Sønderhave, Jens Haugaard
Timespan: Februar 2023
Key focus: Social Proof
We started the process with a creative meeting where we presented our ideas and came up with a common concept that everyone could agree on. We decided on the companies that were relevant for the videos and we were put in touch with the interviewees so we could plan, coordinate and structure the project.
The shoots took place over two days at each company, Culmas and Spottune. Each shoot day was carefully structured and optimised so as not to take too much time out of our interviewees' normally busy day. We had pre-selected a location for each interview and were able to set up efficiently without having to actively engage the interviewee before the interview. This created a good atmosphere and ensured that we didn't put undue pressure on the interviewees.
A week after each shoot, we first delivered drafts of the long versions and then let Francis make corrections. Once the long versions were approved, we started the cutdowns and editing of the two interviews. 2 weeks after the end of the shoot, everything was approved and we delivered a total of 28 cutdowns in all appropriate formats and lengths.
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Do you have a project in mind? We would love to hear about it and help you out by giving you a free creative session to help get your creative ideas flowing.
Phone: +45 27 66 60 50 | Email: contact@ducor.dk
Address: Larsbjørnstræde 5b, 2. sal, 1454 København K | CVR: 42890782
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