Since the beginning of 2005, Ringsted Festival has manifested itself as a loving and festive meeting between all ages and personalities. The festival is visited by approx. 12,000 guests, of which 4,000 are campers. We produced the campaign for them in 2022, and in 2023 Ringsted Festival was again looking for a production team to handle both daily productions as well as a larger compilation serving as the main campaign video for next year's festival.
Strategic lead: Emil Malthe Eilertsen, Jesper Kolbe Vedersø & Julius Sønderhave
Creative lead: Julius Sønderhave & Jens Haugaard
Timespan: August 2023
Key focus: Ticket sales
The brief from the client asked us to create three daily productions, all of which had to be conceptually different from each other. We began a creative process where, through references and our own ideas, we settled on three daily concepts that differentiated themselves and could entertain the guests every day before they had to return to the festival site. The production required a team of 5 people: A photographer, an editor, a runner and a project manager who could keep track of deadlines and deliveries.
At the festival, the days were highly structured to ensure that we had content for the big overall mood film, and that the daily concept was also filmed. This required the project manager to have a full overview of the concerts, as well as the cover shots that also helped to create the narrative. After the last concert on the festival site, all files were backed up and organised so that our editors could start on the day concepts at 8am the next day. This process was repeated three days in a row, so that every day a concept was shot and edited.
The editing work in this project was in two parts, as we had to deliver on an ongoing basis, as well as deliver a big unified film based on all the days. The big film had to play on all the values, characteristics and emotions that people associate with the festival, so they could use it as marketing for next year's festival. At the heart of the video was choosing the right music, finding the right tempo for the older audience, and emphasising all the qualities of the festival.
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Do you have a project in mind? We would love to hear about it and help you out by giving you a free creative session to help get your creative ideas flowing.
Phone: +45 27 66 60 50 | Email: contact@ducor.dk
Address: Larsbjørnstræde 5b, 2. sal, 1454 København K | CVR: 42890782
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